What struggles do content creators face?
In 2022 content creators rose in numbers and there was research made to understand the biggest struggles in a content creator’s journey. The results of this research offer intriguing insights into the habits and preferences of the creator community.
Diversity in communities
One of the most striking findings was the increasing diversity of backgrounds and expertise among creators. The research showed that creators are not solely limited to the traditional artist, writer, or musician roles. Instead, the community has expanded to include individuals from a wide range of fields, including technology, business, personal development, and adult content. Content creators need to stay afloat by remaining updated in a current. Being inclusive and aware is crucial as neglect of current matters can quickly go wrong.
E-learning
Another trend that has emerged is the growing popularity of digital products and courses as a source of income for creators. Over 60% of respondents reported earning money through the sale of tutorials and courses, indicating the growing demand for online learning and knowledge-sharing. Tutorials and courses are expected to become highly popular in 2023 as audiences are looking to learn through platforms and trusted creators.
Self-promotion
The research also emphasized the significance of social media in promoting and growing a creator’s audience. More than three-quarters of respondents stated that they utilized social media to market their products, with Facebook, Instagram, and YouTube being the most commonly used platforms. Leveraging these platforms effectively can be a very powerful tool for content creators as engagement matters more than the following. Having 1,000,000 followers but a 0.1% engagement rate is equitant to having 10,000 followers and 1% engagement.
Resilience
Despite the challenges posed by the pandemic, the results of the research showed that creators are resilient and motivated groups. Over 90% of respondents indicated that they are continuing to create content demonstrating their determination to succeed. With more opportunities for creators each year the possibilities are endless increasing their motivation and will to succeed.
Innovation
Subscription platforms have become popular as people started familiarizing themselves with the content. Millions of creators have already established their presence with high success rates and more continue to enter a fast-growing industry. Fanvue is one of the new additions to the industry, with its rapid growth and innovation creators its popularity was inevitable amongst communities.
Content creation is gaining credibility and acknowledgment amongst all industries as the industry itself is valued at billions of dollars. If you are thinking of getting started with your content creation venture now it’s the best time to do so as the industry is peaking with massive growth expected over the next five years.
