Intro
Looking back on where it all began, and the evolution of content creation, its popularity was an inevitable part of the digitalization era. Back in 2010 content creators diverted their creativity to youtube which allowed them to grow digital audiences and connect with a global fanbase. Slowly, while new platforms came through, the concept of content creation became more and more popular, and more individuals seek to explore and engage with it.
The real peak emerged right at the beginning of the pandemic. Over 165 Million individuals entered the content creation industry with massive success over the past three years. You’re right TMI!
Let’s talk numbers
Now before we get to the real reason why content creators are trending an important fact to know is that the creative industry has been valued at $13,4Bn in 2022 and is expected to grow to $27,7Bn by 2028. Therefore, creators joining the industry have endless possibilities to succeed and earn a lot of money!
So why are they really trending?
Content creators are trending because the internet and social media have made it easier for individuals to create and share their own content, such as videos, photos, and written posts. As a result, more and more people are turning to platforms like YouTube, TikTok, Instagram, Twitter, and Fanvue to share their creativity and ideas with a wider audience. Additionally, many content creators have built large followings and have become influential figures in their communities, which has led to increased interest in their content and their personal brands.
Most individuals enter the industry because of the flexibility, as a content creator, you have the freedom to create content on your own schedule and terms. Also, based on the numerical facts that have been provided above, income is a huge motivator for individuals to get behind a camera and start with a “ Hey guys..”. Many content creators are able to monetize their work through advertising, sponsorships, and merchandise sales, which can provide a source of income. Moreover, creativity inspires people to utilize their hobbies as creating content allows you to express your creativity and share your ideas and interests with others.
What’s new?
Over the period of the last three years subscription platforms have gained a lot of popularity amongst content creators due to the ease and safety to earn money. Loads of content creators seek to create accounts on subscription platforms because it’s an innovative way for the to grow their audience and build stronger relationships with their following. They can create immense communities and share exclusive content for a price. Fanvue has become a top player in the industry mainly because of its exceptional creator support and encouragement for development. Content creators always look for leads and spaces to get knowledge from so Fanvue has merged creation and support into one.
Want to know more?
Some less fun but also important reasons are audience building, personal growth, and the impact that content creators have for greater causes. Building an audience as a content creator, allows you to grow a following and connect with like-minded people who share your interests. The process of creating content can also help you grow as a person, by teaching you new skills, building confidence, and providing a sense of accomplishment. A not frequently spoken effect is the impact content creators have on their communities and organizations. As a content creator, you can have a positive impact on the world by inspiring, educating, or entertaining your audience but also use your platform to spread awareness and work towards a cause.
Of course, it’s important to keep in mind that becoming a successful content creator takes time, effort, and dedication. It’s not a get-rich-quick scheme, but for the people who are willing to put in the work it can be a rewarding and fulfilling career.
